How Can We Help People Who Suspect There Might be Tiles Stalking them?
If any tile devices separated from their owner are seen moving with a person over time, this would create unwanted tracking. This feature was created specifically to discourage people from trying to track people without their knowledge.
02 Research Insights -
Stalking is More Common Than People Think
According to the CDC, 2% of men and 10% of women in the US report having been stalked by an intimate partner. (US Domestic Data, 2015). While we do not have numbers on how many of these scenarios involved the use of Bluetooth tracking technology, NNEDV finds that the more access to resources the abuser has, the more likely that technology will be used to control the survivor. As this data is from 2015, Tile is assuming that this number will increase with the rise in awareness of tracking technology and the accessibility of smart home technology.
03 Challenges -
A Sensitive Project that Touches Lots of Aspects of Tile Product
1. This is a super meaningful project. However, due to the sensitivity of the issue present in society, the considerations/touchpoints could have been massive.
2. The goal of the Tile products is mainly to help people track their items. In comparison, the purpose of the project contradicts it. So the other challenge comes in where to make sure to have a balanced experience for both sides.
3. The last challenge remains regarding how to present the information to customers. Given it's a complex project with lots of steps and knowledge behind how the product would work. But what should be surfaced to the customer and what shouldn't?
04 Process -
How Did We Get Here?
The primary process that I took was to work closely with engineers on the experience, brainstorm solutions, and review with them consistently. This project requires innovations, and hence understanding the inner workings of the mechanics is essential to the project.
Another process that often happens in this project is constantly checking with NNEDV on the process. Make sure to inform them of the main direction and share the project's progress. And gather their feedback and see them as partners and customers as they are closest to the victims.
Of course, these two measures are combined with the standard process of design, test, iterate, and repeat.
05 Iterations -
Simple. Security. Privacy.
As shared earlier on, the project is closely reviewed by NNEDV as well as Tile internal teams. The goal is to make sure the product aligns with customers' needs. And the designs have been iterated many times based on the feedback.
06 Final UI -
Simple to Understand. Easy to Use.
The feature's goal is to keep it simple to understand and easy to use. The customers who might be using this feature have a large percentage under high-stress levels. Hence, the guiding principle is to have the least cognitive load.
Entry Point and Feature Education
The entry points are designed to be hidden so that to keep the main finding experience at the center. Also, this shows how to guide the customers to use the feature.
The process of scanning is shown in the UI and the goal is to show the progress of the scan.
Privacy is a Concern
While it is important for people to know what Tiles might be tracking them. It is important to protect their privacy during the process.
The scan results screen is designed to be up for interpretation. The results are more open-ended and offer helpful tips in the help center article.